Campaign
Planning

ATLAS Email Marketing

Helping our member owners communicate digitally with their customers is a big part of the ATLAS strategy. This has been a large initiative from a WU perspecitive for this summer and many of you are probably on this site because you are needing to run a campaign. Have no fear--we will help you navigate the waters of executing a campaign with your owners. 

To determine how to get started--first we need to know more about the type of account you are working with. See the options below to learn more!

  Watch Email Building

Sending Emails To Different Types of Accounts

Not all owners are alike. Some have been on ATLAS for awhile--others are just beginning their journey. Despite this, we can successfuly run email campaigns with all of them.

However we do need to execute them in different ways, and with different timings. Learn more about the 3 different types of owners we have:

ATLAS Alligned Owner

This is an owner who already has an ATLAS Website. They will be able to send out the emails themselves or with assistance from us. The email marketing application is already built into the back end of the website, so likely the only effort will be to train them and provide the assets for the campaigns. 

Please allow a minimum of 3 weeks notice before a campaign needs to be executed--espeically if it is a custom campaign. 

Future ATLAS Owner

These are owners who have already expressed interest in ATLAS, or have already had a readiness meeting, but are awaiting to finish Phase 1. 

Because they will be a future ATLAS customer, we can get their phase 1 site set up (referred to as a TST site) to send the email out through. This will be the same site that eventually turns into their co-op's website through ATLAS. 

Please allow a minimum of 4 weeks notice before a campaign needs to be executed. The increase in time is because we may not have a TST site ready, and because there are more logistical concerns that need to be worked through to send a campaign. 

Not ATLAS Ready

This is an owner that is not quite ready for the ATLAS Journey. We can still provide them resources to execute campaigns on their own, or send them out via Kentico!

The drawback to this type of owner is the amount of time it takes to prepare for this type of account and the amount of effort we give while still being fair to our Alligned & Future Alligned owners. 

If this is your first time working on a campaign with a Not ATLAS Ready customer, please give a minimum of 6 weeks notice before the email needs to be sent out. These customer require a lot of back and forth communication to be able to send the campaign. 

Campaign Tracker

Regardless of the campaign being planned, you will need to provide the details of EACH AND EVERY campaign you intend to run in 2019. Providing details in advance gives better visibility to marketing and will help us all plan better.

  • To provide campaign details, select the below button titled "Campaign Planning Form".
  • After accessing the planning form, select "+ new item" to add a record for an upcoming campaign.
Campaign Tracker

High Impact Campaign Topics

The below topics are the 2019 WinField United campaign initiatives. Leadership has challenged us to get messaging across to customers based around the following topics:

  1. Response to Fungicide (RTF): Prioritizing applications and optimizing return on investment
  2. Managing Dicamba with Adjuvants
  3. Journey of the Droplet
  4. High Yield/High Management
  5. Nitrogen Management
Click here to see the BASF Target Accounts

Below is access to the previous campaign planning form.  Please use for historical data onlly.  Any new campaigns should be tracked in the above campaign tracker.

Clinics

A clinic is a great opportunity for owners to collect email addresses. Additionally, a campaign is an easy way to follow-up on a clinic. 

Please use the link below to help us keep track of all the clinics happening around the country!

Clinic Tracker

Campaign Marketing Marterial Templates

Below are our top initiatives when it comes to starter campaigns at the current time. Please keep an eye on these campaigns and have conversations about whether or not these topics will fit into your owners content calendar. The R7 Campaign is required, so please pay special attention to that one. 

To view the full library of start campaigns, click the Starter Campaign Library button below. 
 

R7 Campaigns

All Comprehensive accounts are required to do a minimum of 3 three campaigns to qualify for the $40k Trust and Verify program credit in 2019. 
Currently, there are 2 qualifying R7 campaigns available. 

  • Seed Campaign
  • CPP Fungicide Campign

Nitrogen Stabilizer Starter Campaigns

Three options to review, discuss and customize.  Also, ideas on Social posts, postcards and ads. 
1. Fall ideas (can be modified to spring) NServ and Instinct
2. Spring management and education of Nitrogen.
3. In season wet weather and using the R7 Tool to manage. 

If you have ideas on additional pieces to add, please contact Jess Irvine. 

Fungicide Starter Campaigns

Three options to review, discuss and customize.  Also, ideas on Social posts, postcards and ads. 
1. Educatonal/ R7 focus
2. Headline/ Priaxor focus
3. Fung w/ MasterLock Benefits

If you have ideas on additional pieces to add, please contact Jess Irvine. 

Acend Starter Campaigns

One options to review, discuss and customize.  Also, ideas on Social posts. 
1. Capture early growth opportunties

If you have ideas on additional pieces to add, please contact Jess Irvine. 

Alfalfa Starter Campaigns

One options to review, discuss and customize.  Also, ideas on Social posts. 
1. Alfalfa Agronomic Insight: Coated seed, nutrient & disease explained
2. Visualize your harvest costs
3. All About Croplan Alfalfa

If you have ideas on additional pieces to add, please contact Jess Irvine

PNP Campaigns

Part of the R7 comprehensive rebate, there are multiple micronutritent templates and tissue samling materials.
1. Micro manage campaign - 9 different nutrient templates
2. You can't fix what you can't see (Tissue Sampling Benefits)